New Ads Should Constantly Be On Your Mind.

What’s the first thing you say to someone you haven’t seen in a while? 

Probably something like this: “Hey, what’s new?!”

You never ask them: “So, what’s old?” or “Tell me things you’ve already told me!”.

We only ask what’s NEW, because ‘NEW’ is exciting! 

This is why we, as business owners, must always have something new. 

Why Ad Fatigue is the REAL Pandemic for Business Owners. 

Social media is incredibly useful in so many ways. Not only do we have easy access to our target market, or even the potential to go viral. But it has never been easier to get attention from the perfect prospect for your business. 

But don’t let this fool you!

There are some downsides…

The TikTok brain phenomenon, it’s going on in real-time. Young people struggle to concentrate on homework, watch a movie, or even sit through a video that’s more than 85 seconds long. 

This affects us all, even if we wish it didn’t. All of our clients and prospects have reduced attention spans - not because they want to, but because they NEED to. 

There’s no other way to deal with ads machine guns that are constantly firing at you. It’s just impossible!

So how do we fix this?

And no, this doesn’t involve any TikTok dancing. 

There’s a better way.

How To Captivate Your Prospects

The solution to shortened attention span and TikTok brain is not to turn all of your content into chinks of 60 seconds or less. 

You need to offer your prospect a LOT of different content. 

Don’t give them 1 video, give them 10. 

Don’t give them 1 article, give them 100. 

Don’t give them 1 tweet, give them 1000.  

A prospect will do their own research if they’re really interested in your stuff. But there needs to be some sort of depth to it. 

They’ll dive into your materials. They’ll arm themselves with determination to make it through your content. 

But you need to give them a buffet of options, not just a single dish. 

Are you running 1 ad now? It’s time to do at least 3 different ones. 

Do you have 1 video in your retargeting campaign? It’s time to use 5 other ones. 

Now go out there and crush it. With your content, obviously. Or crush it in another way as well. I’m sure you’re a responsible adult. 

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form here and I will be in touch to see if we’re a good match.