This Meta Ads Option Is Quietly Stealing Your Profit

Remember seeing a rubik's cube for the first time?

If you were anything like me, you gave it a shot, gave it a few minutes of solid effort, then left it sitting in a closet for the rest of eternity.

Not because you didn’t like the colours, or you didn’t like playing around with it, but it’s just too complicated.

Meta ads can be the same.

You’re bombarded with so many choices and you have no idea what to pick. You know what’s even worse?

Meta knows this!

In the next few minutes, I’ll explain to you how Meta is taking advantage of you, and how you can instead, take advantage of them.

Meta: The Master of Marketing Manipulation

You’ve probably seen this button before:

Looks tempting, right?

That’s why millions of business owners use it. 

Meta’s yearly revenue is over $100 billion dollars, thanks to this tactic. 

It’s safe to say their strategy works like a charm.

They’ve intentionally made the system super complicated, so you would pick the only simple and promising option. 

What many don’t know is that ‘boost’ is an extremely inefficient way to spend money on ads. It’s like tossing money in fire, not knowing it’s burning faster than you can count. 

Meta’s setup makes business owners seem like a toddler pushing away their food, unaware that they need it to stay healthy. 

Here’s What You Miss If You Rely on Boost.

Don’t get me wrong, ‘boost’ can increase your exposure. 

But only if you’ve got a gold mine under your house to fund endless ads. If this is you, I encourage you to dump as much money into ‘boost’ and humanly possible. 

But for most business owners, careful spending is important. 

And the issue with boosting ads is that you’re missing out on everything that makes Meta a great way to get clients without spending a fortune: 

- You’re stuck with the same post types as organic posts.

- Targeting specific audiences based on specific actions becomes nearly impossible.

- No customization options for photos, headlines, or descriptions.

- You’re limited to only one platform. 

So, how do you make the most of Meta ads without wasting your budget?

The answer is simple.

Use Meta’s ads tool. 

This gives you more options, precise targeting, and most importantly… Way more results. 

Do yourself a favor and never click on ‘Boost Post’ ever again. 

How Much Does It Cost?

Starting with Meta ads tools, it’ll take some time before the Facebook algorithm starts to identify the right audience you’re trying to target. 

This process helps optimize your targeting 

While it’s hard to pin down exact costs, saving on ad budget is not the answer. 

Like getting any good results for your business, it requires some investment and trial and error before you start making bank. 

We have one simple goal when we work with our clients: Get to the point that every $1 spent on advertising you get at least $2 in return. 

We do this by continually testing and tweaking until we reach that goal. 

If you want to see what we could do for your business click here.